I’ve talked for a while about Warm Email Prospecting, a technique (popularized by Ed Gandia — get his free cheat sheet templates here) that many of my clients are using very effectively to go out and get the clients they want.
I recently wrote about one email message that would have worked on me…except the guy never followed up. Once is definitely not enough!
It’s all about how to have a little fun with what you learn about a prospect from their web site, LinkedIn profile and Facebook pages to make the customized messages you send them impossible to ignore.
Here’s an excerpt:
I was searching for local attorneys to contact, and I came upon one that listed his dog as an employee of the company. What a perfect and unique opportunity this presented. I could have approached the email by addressing the business owner and simply referencing the dog in some capacity, but I didn’t find that approach very unique.
Instead, I approached this by addressing and speaking to the dog in the email. This allowed the business owner to experience a cold email in a way that was a bit wacky, fun and, most importantly, memorable.
If you want to stand out, find creative ways to do so. Here is the cold email I used (the dog’s and person’s names have been changed):
Read the message he sent to the dog here…
And if you’re not sure how to integrate this into your life, check out the Weekly Marketing Checklist — it tells you exactly what to do when.
*Dog email, courtesy, Shutterstock.