Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
I just moved into a new house and I’ve been furniture hunting. I found a cool headboard at a furniture consignment store—but it was too big to fit in my car.
Fortunately, the store had a favorite delivery company. They gave me John’s business card and I called to get a price.
How much would you charge to deliver a headboard?
John said, “$50.”
That seemed fair.
But a split-second later, he started to say “$25.”
At the same time, I agreed, “$50 works.”
While $50 had seemed quite fair initially, it now seemed questionable. Maybe it was only worth $25? John’s lack of pricing confidence changed my perception.
Ultimately, I was happy to pay $50. It was worth $50. They showed up on time, the headboard was carefully wrapped to prevent scratches, and John and Joe even put it where it belonged. I learned that John’s company is relatively new, and he’s eager to get businesses—so I understood the price slash. I think we’ve all been there. Since then, I’ve hired them again for a larger job—and they did it perfectly.
But no matter how great a job they/we do…
If we don’t quote our prices confidently, nobody will believe they’re worth it.
Learn to price confidently in your use of package pricing, tiered pricing, value-based pricing, and retainers with The Package Pricing Bundle.
* Price chop, courtesy, Shutterstock.