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Do you position your price first?

Posted by Ilise Benun on

If someone asks you for a price, should you simply give it to them? More and more I’m saying no.

It’s important to position your price, before giving your price. This is one of the best ways to avoid sticker shock—and to actually help you get the job!

(In my freebie webinar tomorrow, I’m going to tell the story of Dave, who failed to position his price, and paid the price for it!)

In my latest Quick Tip, I talk about the interview I did with Mona Patel of Motivate Design. Mona describes how she positions her price and identifies her value to each client — to the point where price isn't an issue — because the value she provides is higher.

Read the Quick Tip, or listen to Mona’s clip here.

The post Do you position your price first? appeared first on The Marketing Mix.

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