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Do you have to blog to have a presence in the blogosphere?

Posted by Colleen Wainwright on

While searching for an article about blogging in the NY Times’ (now free!) archives, I came across an equally interesting article about commenting on blogs (free registration required).

The article talks about a number of people who have become famous (well, relatively speaking) not by having their own blogs and initiating conversation, but by joining in the conversation on other people’s sites.

It leads with the story of "DaShiv," a part-time wedding photographer who hit the big time (again, relatively speaking) because of prolific and excellent commenting.

It makes sense: some people are better at initiating conversation, while others excel at dissecting–the old artists vs. art critics thing. And critics aren’t a bad thing, necessarily–a lot of times, they illuminate points for others of us who are a little behind in the subject.

Plus, often, they are profoundly hilarious/brilliant in their own right: the comments on salon.com articles can be as good or better than the articles themselves.

In short, if you’re not blogging, maybe don’t worry about it. Getting out there and just commenting is not only a great way to get the lay of the land–it can also be a great way of leaving your mark.

Any thoughts on this? Comments are open!

The post Do you have to blog to have a presence in the blogosphere? appeared first on The Marketing Mix.


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