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Did my client really hate me?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

In my last post, I talked about how I had to push back a deadline—twice.

The project simply wasn’t ready yet, and when I asked for an extension, the client said, “Sure, that’s fine.” But I heard: Sure, that’s fine, but you actually really suck and we hate you.

Well, the client responded to my first draft—and they were delighted. I breathed a giant sigh of relief when they told me, “This is great! Thank you for all the time you spent on this. Everything is ready to go.”

I suppose everything is about balance. (Looks like my arch-nemesis strikes again). To maximize our outcomes, maybe our priorities are allowed to shift a little?

100% of the time, we want to:

• Do our best work
• Keep clients happy
• Meet time frames
• Make money
• Have enough time to re-charge our engines

But maybe business can’t always so black and white.

If we use our best judgment, and keep our number one ally—communication—close at hand, maybe that’s what being a good business person is really about?

The post Did my client really hate me? appeared first on The Marketing Mix.


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