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Did it work? My 2009 Marketing Recap.

Posted by Deidre Rienzo on


Welcome to Week 51 of my adventure of following the Start Up Grow Your Business Marketing Plan + Calendar and Week 14 as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.


It’s the end of my year-long quest to grow my business with marketing – and it’s time to crunch some numbers to see if my efforts actually paid off.


Ready?


Here’s how I did in 2009 compared to 2008.


Word of Mouth Referrals


2008: 3
2009: 15


People Who Found Me Online and Became Clients


2008: 0
2009: 8


Web Visits


2008: 300                           
2009: 1400


Inquiries from Web


2008: 0
2009: At least 40


Cold Calls Made


2008: 0
2009: 35 (resulting in 3 clients, which is what Ilise predicted: 10% conversion rate)


Money


And now, it’s all about the Benjamins. I’ve done my final calculations, and here are the results.


I made almost 10K more this year than last year. I also made up for a 12K retainer from my previous employer that seemed like free money. So, the way I’m looking at it, I made nearly 22K more this year than last year – in actual work that I found through marketing. While my lofty goal of tripling my income didn’t quite happen, I have to say I am pretty amazed at what I’ve accomplished.


I can say one thing for sure. You definitely get out what you put in. I put more effort into my business this year, and it worked. I can see now that the sky is the limit. Goals that once seemed ridiculous are now attainable. I am so excited to have the tools I need to grow my business – and I’m looking forward to continuing the adventure.


I’m looking forward to an excellent 2010 – and I wish you all the very best in the year to come.


If you are ready to grow your business, the new and improved 2010 Marketing Plan + Calendar just came out. It worked for me! Find out more here.


The post Did it work? My 2009 Marketing Recap. appeared first on The Marketing Mix.

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