Welcome to Week 17 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.
This week’s homework in the Marketing Plan Group was to do our research calls. I called 16 people. I left 4 messages and got 12 people in-person. Here are a few that stood out:
- I left a voice mail at one design company and their message said something like this: Thank you for calling our design company. Please leave us a detailed message and someone will probably get back to you. They said “probably”! I thought it was pretty funny and it made me laugh amidst the calls. If your voice mail says you’ll “probably” get back to somebody, maybe you should change it.
- I got connected to one design shop owner from the receptionist, and I went ahead with my introduction. I said: Hi, Bob. I’m Deidre and I write copy for websites. I’d like to introduce myself if you have a second. I heard him say something, and then I heard a “click.” I thought, Oh my goodness, did I just get hung up on? I felt a little sad but then I grew some balls and called back. I needed to make sure this man actually just hung up on me! After all, I'd understand if he didn’t want to talk, but hanging up is just plain rude. (These balls I grew, I think they must be evidence that I’m getting more confident at this whole calling thing.) So I got him on the line again, and at the risk of getting hung up on again, I said: Hi again, Bob. I’m not sure if we got disconnected, or if you meant to hang up – so I just wanted to check. He said we had gotten disconnected and thanked me for calling back. Then he started telling me about a project he might need help on.
Of the 12 people I spoke to in-person, all were interested in receiving information and rates. Some were more interested than others – but that’s 12 more prospects in my pipeline, all from 45 minutes of calling. Not bad, I think.
My group also did a great job with their calls. Some are still getting warmed up, and others aren’t sure yet if their market is viable, but all of them are committed to continuing because they know it will work. Go girls!
My fabulous group buddy spoke to 18 prospects and made some great connections. She even said she “really likes cold calling because it helps her understand if her market is viable or not,” which is precisely why Ilise says we should do it.
Is calling part of your marketing plan for 2010? If so, tell us your stories.
Do you need some guidance and support when it comes to picking up the phone? If you do, there's a new Marketing Plan Group starting the week of Jan. 25th. Click here for details.