Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
With the end of the first quarter approaching, I took a look to see how I did with my goals. And I discovered that all around, it was probably my best quarter yet.
I told Ilise, “Damn, this stuff really works.”
In my starburst marketing plan for this year, I outlined my goals. Let’s take a look at how I did…
- Build 5 new relationships: Five new relationships with target market clients was my goal for the year. So far I’ve built at least 3!
- Hit the magic number every month: YESSSSS! I totally did it. I watched my “goal number” each month, and when I wasn’t quite there, I pushed a little harder. And it paid off.
- Meet 2+ prospects per week (email, phone, in-person): YES, although I counted some people who got in touch with me instead of me reaching out to them. I’m not sure if this technically counts … so for next quarter, I’ll make sure the weekly two are coming from my own outreach.
- Send un-newsletter every month: Well, I sent one in January (Have you spoken to Alex lately?) and February (Would you trust this man?). March isn’t over yet so I still have a chance!
- Track my time: Better, but this area still needs work. I know for certain that my productivity levels have gone up and my output has increased. (Read about how I used an egg timer to do this.)
Also, my business is less out of whack! Last year, I had 20 clients. So far I’ve had 11 clients this year, 6 of whom are repeat clients. The revenue is more evenly spread between the clients than it was last year.
I feel really good about this year—and it makes me really excited about the potential of being self-employed. When I started, I was hopeful, but “making it work” seemed out of reach. In the beginning of year four, I’m finally seeing how this could really work long term. Embracing a target market, and keeping marketing as a priority, really does work.
I’m looking forward to continuing the journey of learning and growing, and I’ll be at CFC in June as part of that journey. If you haven’t signed up yet, the early-bird deadline is April 1st, and there is a Marketing Mentor discount code (CMM11) that will save an extra $50.
Are you tracking your first-quarter progress? Let me know how you did!