Whenever someone tells me a "I used to hate cold calling, until I tried it" story, I implore them to write it up for all to see, as part of my campaign to debunk the big myth that cold calling sucks, is painful and doesn’t even work. Here’s the latest one, from copywriter, Pat McCord.
I had been hired to write an eBook on copywriting for Fortune 500 clients, and one section in particular was giving me fits—cold calling. The reason was that my first experience with cold calling had also been my last. No way would I ever do it again—interrupt a busy manager to hawk my wares only to be dismissed with a damaged ego. Then I read the chapter on cold calling in Ilise Benun and Peleg Top’s latest book, The Designer’s Guide to Marketing and Pricing—okay, not too intimidating—and decided to test it out for my eBook. Well. . . imagine my surprise when, using their advice, I not only connected with a communications manager at Campbell Soup Company, I also had a very pleasant half-hour conversation with him and got all the information I needed. If I had known it was this easy, I would have been cold calling from the beginning.