In my case study on Jim, I elaborate on the 4 step strategy we implemented to build his business.
Download it here: http://www.marketing-mentor.
Step 1: Look for prestigious clients.
Step 2: Look for trusting clients.
Step 3: Look for opportunities.
Step 4: Look for retainers.
Notice his strategy is all about what he pursues.
The foundation of my CreativeLive course, Command the Fees You Deserve, is the idea that you must seek in order to find the work and the clients you want. They just don’t come knocking on your door! Watch the course here.
Says Jim: “If it weren’t for my niche, I’d be another aging creative director competing against 22-year-old kids that charge a quarter of what I do.”
If you want better projects with bigger budgets, retainer clients or to find your own niche, reply to this message or take advantage of my free 30-minute mentoring session and I’ll give you my best advice. Sign up here.