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Can you raise prices to existing clients?

Posted by Ilise Benun on

That's the question I asked Ed Gandia, copywriter and the brains behind the International Freelancers Academy, when we did a recent podcast/video interview.

You'll be happy to hear that he said yes, and went on to describe his 2 part strategy.

Part 1 is to keep marketing so you have a full pipeline. That gives you the confidence to raise your prices in the first place.

Part 2 is to always give them a reason why you're increasing the price.
Ed says it almost doesn't matter what the reason is, as long as you give them a reason and it sounds fairly, well, reasonable.

He went on to tell me a true story of how he raised his white paper prices recently on a long time client and succeed in negotiating an extra $1000 for his services. Listen here, or watch below, to find out exactly how he justified it. (BTW, they agreed to the increase.)

Ed Gandia complete 9-22-13 from Marketing Mentor on Vimeo.

The post Can you raise prices to existing clients? appeared first on The Marketing Mix.

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