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Can “love” provide money?

Posted by Ilise Benun on

Many people I work with make a living doing what they love. But it’s not as simple as, “Do what you love, and the rest will follow.” In my recent article for Applied Arts Magazine, I answer the question, “Can you make money doing what you love?” Here is an excerpt:

Yes, you can — but only if you decide to take it seriously and treat it like a business.
 
Most people who go into traditional businesses do so because they want, first and foremost, to be a business owner. That’s not usually the case with creative professionals. You see yourself as a creative first, and you love the creative work. It’s probably by accident, rather than by design, that you find yourself in business.

Being your own boss — whether you choose to be a “solopreneur” or run a firm of any size — offers an opportunity to take control of so many aspects of your life, to become less dependent on one entity to provide everything for you. (If you think about it, an employer is really just one gorilla client.)

Yet, so few self-employed people are actually in control of their business. That’s because running a business does not come naturally to many creative professionals, nor is it taught in art school. And there is a lot to learn if you want to have a profitable and healthy enterprise with high-quality clients, interesting projects and a strong foundation that doesn’t collapse the moment the economy shifts.

Taking control starts with these three attitude adjustments

Are you making a living doing what you love? Or is it an expensive hobby?

If you want to turn your expensive hobby into a profitable business, a new Beginner Marketing Group starts next Thursday, May 26th (2 spots open!). Details here or fill out this form.

The post Can “love” provide money? appeared first on The Marketing Mix.

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