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Business Card or Selfie?

Posted by Ilise Benun on

Mike Kim Strategic SelfieI got this email yesterday from Mike Kim, a new friend and colleague, about a new networking strategy I’d never heard of before — the Strategic Selfie.

Mike writes:

This past week I was in Atlanta for a big conference. It was pretty interesting … the U.S. Secretary of the Treasury was a keynote speaker. This was a different type of event, for sure.

Anyways, as you can imagine there were a lot of people …

And a LOT of business cards.

Oh geez. People were handing out business cards like it was Halloween. I collected so many in my suit jacket that I felt like I was carrying a deck of Bicycle playing cards ready to hit the blackjack tables.

The only problem was I threw all but 3 of them away.

I’m not saying they were substandard folks, or that I’m some elitist snob. I’m sure they’re all remarkable people. The problem is their pitches / introductions / conversation starters were rather UNREMARKABLE.

I was literally struggling to remember the faces these cards belonged to.

With that in mind, I wanted to share a tactic I use called “The Strategic Selfie” (yes, I really call it that).

I do this to network — and it works better than passing out business cards. I actually don’t even carry business cards … I do this instead.

  • Have a good conversation with a person
  • Take selfie with person (see above)
  • Post on social media and tag that person so they see it
  • Connect with them via social over time
  • Email them the selfie so they remember who you are. (Do not assume they remember you, though.)
  • Make the ask

I love this strategy — I’m not much of a picture-taker but when there’s a strategic purpose, that’s entirely different. And this makes sense. I’m going to try it. Why don’t you?

Check out Mike’s podcast, Brand You….especially his Episode 65, this interview he and I did about the new 30 Minutes a Day Marketing Plan — just posted today!

The post Business Card or Selfie? appeared first on The Marketing Mix.


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