I got this email yesterday from Mike Kim, a new friend and colleague, about a new networking strategy I’d never heard of before — the Strategic Selfie.
This past week I was in Atlanta for a big conference. It was pretty interesting … the U.S. Secretary of the Treasury was a keynote speaker. This was a different type of event, for sure.
Anyways, as you can imagine there were a lot of people …
And a LOT of business cards.
Oh geez. People were handing out business cards like it was Halloween. I collected so many in my suit jacket that I felt like I was carrying a deck of Bicycle playing cards ready to hit the blackjack tables.
The only problem was I threw all but 3 of them away.
I’m not saying they were substandard folks, or that I’m some elitist snob. I’m sure they’re all remarkable people. The problem is their pitches / introductions / conversation starters were rather UNREMARKABLE.
I was literally struggling to remember the faces these cards belonged to.
With that in mind, I wanted to share a tactic I use called “The Strategic Selfie” (yes, I really call it that).
I do this to network — and it works better than passing out business cards. I actually don’t even carry business cards … I do this instead.
- Have a good conversation with a person
- Take selfie with person (see above)
- Post on social media and tag that person so they see it
- Connect with them via social over time
- Email them the selfie so they remember who you are. (Do not assume they remember you, though.)
- Make the ask
I love this strategy — I’m not much of a picture-taker but when there’s a strategic purpose, that’s entirely different. And this makes sense. I’m going to try it. Why don’t you?