One of the blogs I read as often as I can is Strictly Business, published by ASMP. It’s for photographers but the material is almost always applicable to other creative professionals, and that includes this interview with Greg Ceo, award-winning photographer and Professor of Photography at the Savannah College of Art & Design.
My favorite quote (for obvious reasons…)
I’m telling students to become an expert in something and to make themselves known as that expert – as the go-to person for that thing. In my case, it’s hotel and resort photography but if they’re really into, say, surfing, I’ll say ‘become the expert in surfing photography – or surfing imagery – and brand yourself and your life on social media as the surfing photographer.’
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