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Are your clients like weeds?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Spring has sprung. Upon returning from New York yesterday, I discovered that my back yard has exploded with weeds. My one beautiful rose bush looks ridiculous amidst high grass, a city of dandelions and some other scruff. It’s like Little Shop of Horrors out there.

I also visited my neighbor, whose garden has bursted with beautiful hydrangeas, clematis, bamboo, honeysuckle, rhododendron and other well-manicured delights.

She has an amazing garden, and mine is a mess. What is the difference?

She took the time to plant seeds and remove weeds. I did not.

And guess what? The same goes for business! Like less than ideal clients, weeds keep coming back. And like (full of excuses) I always say about dandelions, “Hey, at least they’re flowers.”

Maybe by plucking those dandelions, we’d have room for the flowers we want? I’ve got some beautiful roses as clients, and though my need for business weeding is minimal, I’d sure like to plant a few more roses.

This week I’m going to plant some seeds in my business.

How about you? Need to do any weeding or planting? (If you need help choosing the seeds, join Ilise’s Beginner Marketing Group, starting the week of May 2nd!)

The post Are your clients like weeds? appeared first on The Marketing Mix.


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