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Are you using case studies as marketing tools?

Posted by Ilise Benun on

Want to really demonstrate how, exactly, you can help a client? Show them a case study.

Case studies are incredible marketing tools because:

  • they tell what problems your client had, and how you solved them
  • they show your process to your prospects  
  • they let your prospect experience your results!

Whether your case studies are simple and short, or longer and more complex—they can be very effective.

Here’s an example where Peter Levinson, of LevinsonBlock LLC, is using a marketing trifecta. He used email marketing to spread the word about his case study, and drive traffic to it on his blog.

Need an example of a case study? Peter’s case study, Finding a firm's true voice, is a good one.

Speaking of email marketing…if you find yourself saying… "I really need to get my email newsletter out"? …then the Email Marketing Group is for you! A new group starts the week of March 19th. Sign up here.

 

The post Are you using case studies as marketing tools? appeared first on The Marketing Mix.

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