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Are you prepared?

Posted by Ilise Benun on

If you’re self-employed, you probably don’t get paid if you don’t work. For many of us (on the East Coast or not), when Sandy hit, our work was disrupted. Is there anything we can do to prevent this disruption from happening again?

On the Creative Freelancer Blog last week, Tom Tumbusch from WordStreamCopy addressed this issue in “Disaster Planning for Freelancers.” The article has been quite popular and has been shared and re-tweeted by AIGA and others. Here’s an excerpt:

While I wasn’t directly in the path of Superstorm Sandy, it still disrupted my business because many of my best clients live and work on the east coast. Several projects were delayed for the best of reasons as clients fled the storm, had emergency shutdowns, or simply lost power and Internet access.

Tragic events like these don’t hit often, but they can seriously impact freelancers when they do. Whether or not you believe that man-made climate change is responsible (a discussion that’s beyond the scope of this article), the number of severe weather events in North America has more than quintupled in the last 30 years. Many insurance companies are taking that statistic seriously, and you should too. And while there’s no completely weather-proof way to prepare, a few simple precautions can help any freelance business react and recover faster when calamity strikes. 

See the tips & read more…

Were you affected by the storm? Do you have any suggestions to add? 

P.S. Voltaic Systems is helping with Superstorm Sandy recovery by donating solar emergency kits. Buy one for yourself for $55, and they'll donate an identical version to the relief effort. http://bit.ly/RKMRpE

The post Are you prepared? appeared first on The Marketing Mix.


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