Menu
Cart 0

Are you a local generalist or a national specialist?

Posted by Ilise Benun on

Another point made by Tim Williams at MYOB last weekend was that you have a choice between being a “local generalist” or a “national specialist.”

If you are a generalist, it’s likely you’ll do most of your work locally, because why would someone from Kalamazoo come to work with you? But if you are a specialist, you are in a position to attract those clients from Kalamazoo because they can only get what you provide from you.

So which would you rather be?

The post Are you a local generalist or a national specialist? appeared first on The Marketing Mix.

  • More in: Posts by Ilise, Pricing & Marketing

  • Share this post


    We also recommend for you...

    ← Older Post Newer Post →