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Another take on cold calling, from the Brits

Posted by Ilise Benun on

Here’s a great article from Sunday’s NY Times Week in Review section about what British are learning from American universities about fundraising. It’s not so different from the cold calling you are (or should be?) doing, except the numbers are bigger.

"Asking for Money is So Appallingly American, Dahling" (free registration may be required)

The post Another take on cold calling, from the Brits appeared first on The Marketing Mix.

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