I’m not sure if I’ve ever made this explicitly clear, but I’m still very much a client of Marketing Mentor. Here on the blog, things are pretty egalitarian; off the blog, however, Ilise is boss. (That’s what I pay her for!)
I’m also not sure if the random person who stumbles across my ramblings here understands how very much I am still learning the self-promotion ropes. I’m not the genius writer of all time, but I do know enough to edit before hitting "publish," and perhaps in translating I come across as more together than I really am. Because I’m not. Or, to put a finer point on it, I am in some ways and very much not in others.
So when Ilise suggested I share a recent transaction with the class, I thought it might be useful to break it down and make the process more transparent—sort of give folks a peek under the tent, let them see what coaching does (or doesn’t, as the case may be).
With that, here’s me, warts and all:
- Back from a four-day conference
- Needing to follow up with one critical contact
- Convinced that the contact hated me, my work and everything else about my pathetic and unworthy self.
- Finally drafting an email that is chatty, charming and completely devoid of request and/or point.
And here’s Ilise:
- Um, where’s the request? What do you want this email to do? What’s the point, here?
And here’s me:
- Grudgingly and with heavy heart rewriting email with request and point.
- Sending email.
- Planning to kill self and/or go into hiding.
Now, heeeeere’s the contact:
- "Loved meeting you!"
- "Join me + Important Person for dinner!"
- "Stay in touch!"
Of course, not every coaching transaction has such a happy ending, but as Ilise said, this one does go a long way towards proving a few points she’s constantly trying to make.
- You never know.
- You never will, unless you try.
- Trying is hard, but it (probably) won’t kill you.
How’d I do, Coach? Did I miss anything?