Welcome to Week 40 of my adventure of following the Start Up Grow Your Business Marketing Plan + Calendar and Week 3 as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.
The most amazing thing about today’s group call – is how far we’ve already come since our last call! After today's call, my group members and I all have stronger direction and clarity when it comes to our target markets. Some of us have narrowed it down to 3 to explore, and some of us already have one specific market to focus on.
A target market is the kind of thing you could ponder for years, but being in this group majorly accelerates the process. Why? Because we’re learning, we’ve got homework – and we are accountable to ourselves and each other.
Accountability is definitely my favorite marketing tool.
I am so impressed at what’s been accomplished in only two weeks. On September 24th , Ilise taught us about target markets and gave us some homework. We talked to our “buddies” in between for help, and then we all sent our homework to each other when it was completed. In today’s call, we discussed the homework, got input from Ilise and the group – and we’ve come out on the other side in an entirely different place. A place that’s a lot closer to our desired marketing track.
Here are a few interesting tidbits from today’s call:
- Ilise suggested I set a specific financial goal (like some of my other group members have bravely done), to which I responded, “I’m terrified. I’m terrified that I won’t meet my goal and then I’ll feel like a failure.” One of my group members said she too had been hesitant to set a financial goal, but it was mostly a confidence issue. She had a hard time proclaiming, “I can make this much money every month because my time is worth a lot of money!” Then she said something brilliant: She said that often times, “one fear gets replaced by another.” In this case, the fear of feeling under-confident gets replaced by the fear of not being able to make a living. I think my fear of setting a goal has been replaced by my fear of being a wuss who is afraid to set a goal.
- When you’re choosing between a target market that has a healthy budget and one that doesn’t – you’ve got to choose the one that can afford you!
This week’s homework is to find out more about our (potential) target markets… where they go in person and online, which associations they belong to, what they read, etc… And we’re all going to do this homework. Why? Because we want to, but also because we’re accountable for it!
If you want to get some guidance and accountability, check out the Marketing Plan Group starting October 19th .