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A recuperative break & shifting lanes

Posted by Deidre Rienzo on

Welcome to Week 22 of my adventure of following the Start Up Version of the Grow Your Business Marketing Plan + Calendar.  In my posts, I talk about my voyage down the road of self-employment as a virtual marketing assistant, my achievements and roadblocks along the way, and I include a weekly recap at the end.

I had lunch with Ilise and the oh so handsome and sweet Charlie the other day.  It was a warm, sunny day and we did a bit of walking. Then, once we got into the shade, Charlie stopped walking and laid down right in the middle of the sidewalk.  This was the cutest thing I've ever seen so I took a picture.

Charlie  

Sometimes, when you're walking around a lot, you might get tired and hot and need a break.  I respected Charlie immensely for knowing when it was break time and plopping down on the cool sidewalk.

My trip home has been a bit of a respite on the sidewalk for me too.  And during the down time, I've been especially aware of the pull I'm feeling lately to be a content writer for websites.  I've talked about it before, but what I really enjoy about my job is the writing.

Right now, I can (and do) approach prospects and tell them that I write content for websites, but I feel that the message I'm sending isn't coherent because of my virtual marketing assistant website and email.

So I explained this to Ilise and asked, "Am I allowed to change my mind and go somewhere different with my business?"

And she said, of course!  Ilise told me that a business is a natural progression.  It grows and evolves.  Just because you wanted to do one thing doesn't mean you have to do that thing forever.  Just because you bought one domain name doesn't mean you're stuck.  She suggested I keep my current website and create another one that will be more focused on the content writing– and see how it goes. 

I felt a weight lifted… It's ok to follow this inclination and see where it goes– and I don't have to be stuck just because I've declared myself a virtual marketing assistant.

Has your business shifted lanes lately?  Or are you feeling the pull but resisting?

Week 22 Recap:  I've been taking it easy this week, and I've vowed to just enjoy it and not beat myself up. But I am ready to jump back into things full swing on Monday with an invigorated approach and clear head. 

The post A recuperative break & shifting lanes appeared first on The Marketing Mix.


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