If you do nothing else this year, what should you do?
Adelaide Lancaster, co-author of The Big Enough Company, asked a variety of experts this question for her article, If You Do Nothing Else… A Minimalist's Guide to Business Planning for 2012, Part 1.
When she asked me, I said:
If you want a full pipeline of ideal prospects but have no time for marketing, do this: email marketing.
During the first week of January, take 2-4 hours and make a list of 12 tips that would be useful to your clients. Turn each one into a simple ready-to-send email blast. Then, on the first of every month send it to everyone in whose face you need to be.
If you do nothing else, this ongoing exposure to those who need to be reminded that you exist will keep you fresh in their minds and build a foundation of trust until their moment of needs comes around.
Read the rest here. (See what the technology, SEO and bookkeeping experts said!)
Adelaide is also the co-founder of In Good Company Workplaces, a learning center and co-working space for women entrepreneurs in New York City, where I give a monthly workshop. The next one is on Monday, Jan. 23rd.