Last month while I was in Toronto for the RGD's DesignThinkers conference, I also spoke at an event put on by the Bauhub, which calls itself a "collective of marketing professionals."
I was one of 18 speakers asked to give 5 minute presentations, which is more difficult than you might think — certainly more difficult than the usual 1 hour presentation I'm accustomed to giving.
Plus the topic was new — 5 things to make your clients love you — so the whole thing was one grand experiment.
I've outlined the 5 things I came up with below and they're all about communication skills.
And tell me what you think…agree, disagree and/or add your own in the comments!
5 Things To Make Clients Love You
Blend creative passion with an understanding of business goals. Present your ideas with passion but also the ability to explain how it achieves
- Don't be flaky. Be reliable instead.(I was surprised when everyone laughed at this.)
- Don't say no. Say, "yes, but…" instead. Find a solution and don't be a diva.
- No surprise invoices. Instead, let clients know regularly where they are in their budget.
- Show that you care — about their business, about their goals and about making them look good!
You can watch the rest of the videos here: www.thebauhub.com/events